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Web and Application Design


Turning Customer Research into contextual, friction-less, profitable, scalable experience


UX and Visual Designers working in a studio

Web and Application Design that Elevates all KPIs


NLC’s Web and Application Design service (60+ projects) creates value-driven, human-centered digital experiences that balance clarity, usability, and business impact. We design websites, apps, portals and SaaS applications that are easy to use, accessible by default, and optimized to support conversion, adoption, and long-term growth.

Our approach blends experience strategy, interaction design, and modern Design Systems. Every screen, flow, and interaction serves a clear user and business goal.

Outcome: Products and Services that feel effortless to use, scale with your organization, and deliver measurable results.

 

What's Covered?

Discovery Phase

  • Audit existing experiences using heuristics, analytics review
  • Align on users, business goals, pain points, and KPIs through stakeholder interviews
  • Co-Ideation workshops and facilitation collaborative sessions to align stakeholders

Design & Prototype

  • Create wireframes from stakeholders input, best practices, data, key findings & requirements.
  • Align with development teams on technical feasibility early on in the process.
  • Deliver high-fidelity visual design prototypes for validation.

Evaluate & Measure

  • Test Visual Design prototype – measuring usability and task completion rates with user-testing.
  • Refine designs based on insights and list outcomes in an Executive Summary report.
  • Evaluate and revise prototype based on outcomes report

 

 

Related Projects Case Studies

Revolutionizing Health Insurance in Germany

Viactiv Germany

Empowering Mental Health Education

Mental Health Guyana

Marine Conservation Society in the UK

Marine Conservation Society in the UK

 

 

“Organizations classifying themselves as advanced at Customer Experience Design
are 3x more likely to have exceeded their goals.”
– Adobe Analytics

 

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