“Organizations classifying themselves as advanced at Customer Experience Design are 3x more likely to have exceeded their goals.”
– Adobe Analytics

“Experience Led business have 1.7 higher customer retention, 1.9x return on spend and 1.6x higher customer satisfaction.”
- Forrester

“Consumers with an emotional connection to a brand have 306% higher lifetime value and stay with a brand for an average of 5.1 years.”
- Motista

“The cost of error after development is 100x that of fixing it before development.”
- Dr. Susan Weinschenk

“UX is everything. It’s the way you experience the world, it’s the way you experience your life, that’s the way you experience the service, or an app or a computer system — but it’s a system that’s everything.”
- Don Norman

“We keep moving forward, opening new doors and doing new things, because we're curious and curiosity keeps leading us down new paths.”
- Walt Disney

“Any intelligent fools can make things bigger and more complex; it takes a touch of genius and a lot of courage to move in the opposite direction.”
- Albert Einstein

“Practice safe design: Use a concept.”
– Petrula Vrontikis