“There is no 'I' in UX.”
We align your business goals with the power of emotional and behavioral design – solving real problems for real users. Our collaborative, hands-on, value-driven ethos extends across all our projects.
Our mission is to humanize & harmonize design for human-computer interaction, by delivering data-driven design (for product design, conversion funnels, dashboards, portals, apps and websites) that are technically feasible, profitable for business, and desirable by people – augemented by efficient AI tools.
Noman has worked in several XD leadership roles – spearheading 12+ design initiatives within a DesignOps program to elevate design maturity levels of 50+ designers.
We are engaged in all stages of design planning & solutioning process:
Business & CX Strategy ⇢ Discovery ⇢ Co-creation Workshops ⇢ Wireframes ⇢ Prototypes ⇢ Usability Testing ⇢ Dev Hand-off.
Reach out to inquire about your project or future collaboration. Let's craft an amazing experience together that resonates with your business and customers.
Noman Siddiqui
Experience Design & Strategy Director
Vickie Chountalos
Lead Product Designer
Angelica Morales
UX Researcher, Designer
Design for Platforms
▪ Dynamics 365, Sharepoint, PowerPlatform
▪ XR, VR, Mixed Reality, Spatial Computing
AI & Product Design Tools:
▪ Figma, Miro, Hotjar, Adobe CC
▪ OpenAI, MS Copilot, Midjourney, Cursor AI
Certifications
▪ Service Design, Avanade/Accenture
▪ UX Director / VP Training, NN/g
Awards
▪ CACUSS Innovation Award
▪ Excellence in Community Service, Ontario
Public Speaking
▪ Experience Design Summit
▪ “UX of AI”, Microsoft Canada
