“There is no 'I' in UX.”
We align your business goals with the power of emotional and behavioral design.
NLC was founded in 2005 by Noman Siddiqui, an award-winning UX Architect and Experience Design leader. We provide senior level User Experience Design expertise, Customer Experience Design & Strategy analysis (for B2B and B2C solutions) with a focus on Service and Interaction Design. Noman has worked in several XD leadership roles and has experience in spearheading and establishing 12+ design initiatives within a DesignOps program to elevate design maturity levels of 50+ designers.
We are closely engaged with our clients in all stages of design planning and solutioning process – Discovery, Business and CX strategy, Co-Ideation workshops, Wireframing, Functional Prototypes, and Usability Testing.
Our Goal: To humanize & harmonize design for human-computer interaction, by crafting data-driven design & strategies (for product design, applications, conversion funnels, dashboards, portals, mixed reality and websites) that are technically feasible, profitable for business, and desirable by people.
Design for Platforms
▪ Dynamics 365, Sharepoint, PowerPlatform
▪ XR, VR, Mixed Reality, Spatial Computing
UX and UI Design Tools:
▪ Figma, Miro, Midjourney, Adobe CC
▪ HTML/CSS, Hotjar, Analytics
Certifications
▪ Service Design, Avanade/Accenture
▪ User-Centred Design, IxD
Awards
▪ CACUSS Innovation Award for SBR project
▪ Excellence in Community Service, Ontario
Public Speaking
▪ Experience Design Summit
▪ “UX of AI”, Microsoft Canada
Noman Siddiqui
Experience Design & Strategy Director
Vickie Chountalos
Lead Product Designer
Consulting
▪ Accenture
▪ Avanade
▪ DAC
▪ Microsoft
▪ PwC
▪ Slalom
Finance & Insurance
▪ CIBC
▪ CreditSuisse
▪ Manulife
▪ TD Bank
▪ Viactiv Germany
Healthcare + Life Sciences
▪ McKesson
▪ Medcan
▪ SickKids
▪ Telus Health
Public
▪ George Brown College
▪ Global Affairs Canada
▪ IDRF
▪ Royal Ontario Museum
▪ SickKids Foundation
