“There is no 'I' in UX.”
We align your business goals with the power of emotional and behavioral design – solving real problems for real users.
Our collaborative, hands-on, value-driven ethos extends across all our projects.
Our Goal: To humanize & harmonize design for human-computer interaction, by crafting data-driven design & strategies (for product design, applications, conversion funnels, dashboards, portals, mixed reality and websites) that are technically feasible, profitable for business, and desirable by people.
We provide senior level User Experience Design expertise, Customer Experience Design & Strategy analysis (for B2B and B2C solutions) with a strong focus on data-driven design – augemented by efficient AI tools.
Noman has worked in several XD leadership roles and has experience in spearheading and establishing 12+ design initiatives within a DesignOps program to elevate design maturity levels of 50+ designers.
We are closely engaged with our clients in all stages of design planning and solutioning process:
XD Sales ⇢ Business & CX strategy ⇢ Roadmap ⇢ Discovery ⇢ Co-Ideation workshops ⇢ Wireframes ⇢ Visual Prototypes ⇢ Usability Testing.
Design for Platforms
▪ Dynamics 365, Sharepoint, PowerPlatform
▪ XR, VR, Mixed Reality, Spatial Computing
AI & Product Design Tools:
▪ Figma, Miro, Hotjar, Adobe CC
▪ Midjourney, Perplexity, Claude, OpenAI
Certifications
▪ Service Design, Avanade/Accenture
▪ User-Centred Design, IxD
Awards
▪ CACUSS Innovation Award
▪ Excellence in Community Service, Ontario
Public Speaking
▪ Experience Design Summit
▪ “UX of AI”, Microsoft Canada
Noman Siddiqui
Experience Design & Strategy Director
Vickie Chountalos
Lead Product Designer
Consulting
▪ Accenture
▪ Avanade
▪ DAC
▪ Microsoft
▪ PwC
▪ Slalom
Finance & Insurance
▪ CIBC
▪ CreditSuisse
▪ Manulife
▪ TD Bank
▪ Viactiv Germany
Healthcare + Life Sciences
▪ GoodLife Fitness
▪ McKesson
▪ Medcan
▪ SickKids
▪ Telus Health
Public
▪ George Brown College
▪ Global Affairs Canada
▪ IDRF
▪ Royal Ontario Museum
▪ SickKids Foundation
