UX Design Process @
Nomans Land Creative

Planning and Discovery:

  1. Research, investigate and audit existing content, analytics & branding.
  2. Conduct interviews with stakeholders to learn about users, objectives, business requirements, scope, pain-points & KPIs.
  3. Work on user-journey maps from insights plus data-driven personas and workflows, as needed.


Problem-solve with Creativity + Design Thinking:

  1. Create information-architecture and test with stakeholders.
  2. Create low-to-mid-fidelity wireframes and prototype (responsive) from key findings & requirements.
  3. Consult dev team for any foreseeable technical constraints.


Evaluate and Measure:

  1. Test protoype; measure objectives and task completion rates with usability-testing (remote/in-person).
  2. Measure, evaluate and revise prototype from feedback.
  3. Conduct heuristic evaluations for new design.
  4. Reiterate the process above as needed (great UX is an on-going process; be agile and iterative).


Move to the visual concepts phase, test again and remember: "There is no I in UX".


Clients and Employers

  • creativegroup
  • mk-dermatology
  • ROM
  • George Brown College
  • sickkids
  • UTSC
  • cacuss
  • acworth-derm
  • OREG
  • barrettwalsh
  • wfp
  • image
  • Thompson books
  • image
  • UTSC
  • sickkids
  • ROM