UX Design Process @
Nomans Land Creative

Planning and Discovery:

1. Research, investigate and audit existing content, analytics & branding.
2. Conduct interviews with stakeholders to learn about users, business objectives, user requirements, pain-points & KPIs.
3. Work on data-driven personas, user journey maps, service blue prints, and ecosystem maps, as needed.

 

Problem-solve with Ideation:

1. Conduct co-ideation sessions with key stakeholders
2. Create user flows, refine customer-journeys as needed
3. Create mid-fidelity wireframes and prototypes (responsive) from key findings & requirements.
4. Consult dev team for any foreseeable technical constraints.

 

Evaluate and Measure:

1. Test protoype; measure objectives and task completion rates with usability-testing (remote/in-person).
2. Validate, evaluate and revise prototype based on outcomes.
3. Conduct heuristic evaluation for design.
4. Reiterate the process above as needed (great UX is an on-going process; be agile and iterative).

 

♨ Move to the visual design phase, test again and remember: "There is no I in UX".