UX Design Process @
Nomans Land Creative

Planning and Discovery:

  1. Research, investigate and audit existing content, analytics & branding.
  2. Conduct interviews with stakeholders to learn about users, business objectives, user requirements, pain-points & KPIs.
  3. Work on data-driven personas, user journey maps, service blue prints, and ecosystem maps, as needed.


Problem-solve with Ideation:

  1. Conduct co-ideation sessions with key stakeholders
  2. Create user flows, refine customer-journeys as needed
  3. Create mid-fidelity wireframes and prototypes (responsive) from key findings & requirements.
  4. Consult dev team for any foreseeable technical constraints.


Evaluate and Measure:

  1. Test protoype; measure objectives and task completion rates with usability-testing (remote/in-person).
  2. Validate, evaluate and revise prototype based on outcomes.
  3. Conduct heuristic evaluation for design.
  4. Reiterate the process above as needed (great UX is an on-going process; be agile and iterative).


Move to the visual design phase, test again and remember: "There is no I in UX".


Clients and Employers

  • creativegroup
  • mk-dermatology
  • ROM
  • George Brown College
  • sickkids
  • UTSC
  • cacuss
  • acworth-derm
  • OREG
  • barrettwalsh
  • wfp
  • image
  • Thompson books
  • image
  • UTSC
  • sickkids
  • ROM