Summary:
The MSF (Doctors Without Borders) Warehouse is a virtual gift catalog of the supplies used in MSF's field projects, as well as profiles some of the key people who carry out the work. You can choose from a variety of products (or collections) and send a gift e-cards to your friends – or just make a donation for yourself.
Impact:
✔ We succeeded with a comprehensive redesign of the e-commerce flow and conversion funnel, encompassing all product and e-card SKUs, to deliver an enhanced online purchasing experience.
✔ Our redesign focused on consistency, clarity and simplicity, streamlining interactions from cart to checkout and providing users with a seamless, personalized shopping journey.
Applied Expertise: Research, UX, UI Design.
Agency: Grassriots
Services provided:
✔ Research and ideation
✔ Wireframes
✔ Interactive Prototype
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